Utilising technology for better research
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter […]
FMCG
Measuring the Effectiveness of Print Media in an Integrated Media Plan
The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by Print Power, analyses the effectiveness of print media advertising across […]