Power of Print: WSJ campaigns capture changing reader demographic
Good Things Come To Those Who Don't Wait That is the campaign the Wall Street Journal launched in October last ...
Peter Langschmidt on LSMs and the change to SEMs
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC's Research Consultant Peter Langschmidt, discusses "LSMs ...
Power of Print: Re-evaluating Media
This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media ...
‘print is dead’ – then why do even the tech giants use it for their apology ads?
A recent study by ebiquity: Re-Evaluating Media Research, "found that newspapers' performance outperform marketers' perceptions" of the channel's inherent strengths. ...
Australians prefer radio for breakfast, TV after dinner
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading ...
Best of Print Ads: Advertising that follows SEMs 1-3
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly ...
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on ...
The Establishment Survey: A Foundation for a Brave New World
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey's first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The Establishment Survey Full Year Release
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
The Socio-Economic Segmentation Tool (SEM) Explained
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they ...