Power of Print: WSJ campaigns capture changing reader demographic
Good Things Come To Those Who Don’t Wait That is the campaign the Wall Street Journal launched in October last year. The campaign challenged the WSJ to “break from every […]
Establishment Survey
Peter Langschmidt on LSMs and the change to SEMs
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]
Power of Print: Re-evaluating Media
This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media for brand advertisers. Here you can download the full report […]
‘print is dead’ – then why do even the tech giants use it for their apology ads?
A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]
Australians prefer radio for breakfast, TV after dinner
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
Best of Print Ads: Advertising that follows SEMs 1-3
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly higher income earners, these ads show that advertising can reach […]
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The Establishment Survey: A Foundation for a Brave New World
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey’s first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The Establishment Survey Full Year Release
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
The Socio-Economic Segmentation Tool (SEM) Explained
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool explained
PAMS – the innovative Reading currency
With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, […]
SEM Licence Agreement
For media owners (non PRC or BRC members), Research Houses, Consultants, other non-advertisers download this contract: SEM LICENCING AGREEMENT WITH FEE Return the signed contract to the PRC and we […]
SEM Licence Agreement
For media houses, agencies and advertisers there are no SEM licence fees. Download this contract: SEM LICENCING AGREEMENT WITH NO FEE Return the signed contract to the PRC and we […]
RICH: Insights from the Establishment Survey
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)
READ: Publisher Research Council Research Presentation
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017
Establishment Survey Questionnaire 2017
The Establishment Survey Questionnaire – First Wave ES Questionnaire Jul-Dec 2016
Establishment Survey Fact Sheet
Establishment Survey Fact Sheet