The Burger King print campaign is the winner for its clarity and simplicity. Trustpower’s Enter Safe creative is the runner-up for the same reasons. In third place, is the nocturnal […]
“Newspapers have broad reach and gravitas”. Four brands have utilised this quality by speaking “directly to customers (and influencers) in a topical and engaged environment.” KFC, Texco, Oxfam and Facebook […]
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes: The Daily Mirror delivered a 2.8% print ad […]
Associate creative director at Saatchi & Saatchi, LA, Robyn Stern, considers the creative and innovative use of media as unique strengths of print. The winning ad and second runner up […]
With the FIFA World Cup and Wimbeldon sporting events happening over June and July, advertisers found plenty an marketable incentive to tap into the 24.9 million multi-platform Newsbrands readers. Here are […]
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it […]
Stuff is New Zealand’s largest media company and in April this year it embarked on a campaign to re-design all nine of its newspapers. Here is what one reader had […]
Luxury brands have a long held romance with printed paper and in this article PrintPower, Peter Howarth, argues for the consistency of traditional media even in an increasingly complex media […]
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those elements of our world that, to a large extent, remain […]
What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the […]
If you want to experience what it must be like for an illiterate child, the winning print advertisement selected by Grey Bangkok’s chairwoman/CCO, Jureeporn Thaidumrong, “When you can read everything, […]
In 2013, 21% of U.S. adults accessed news from a mobile device. A recent Pew Center Research survey, however, shows that six-in-ten, or 58%, “often get news on a mobile […]
Good Things Come To Those Who Don’t Wait That is the campaign the Wall Street Journal launched in October last year. The campaign challenged the WSJ to “break from every […]
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are this week’s guest judges and are South Africans who love […]
“The World Cup domestic violence ad is my winner” writes guest judge Christie Cooper. Engagement and quality of attention are prints’ inherent strengths, which are well executed in the winning […]
This is according to a Roy Morgan survey that tested which media categories Australians are more likely to trust. With the current spate of fake news, CEO Michele Levine explains […]
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia Moses discusses this move and its impact in this article.
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from […]
Discover the effectiveness of newsbrands: That is the tagline for Newsworks. This Heinz print ad, is “a great reactive ad” that was published in a newsbrand title.
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. This is according to MittMedia data and the reason for […]
A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]
A favourite print campaign for Santosh Padhi, chief creative officer and co-founder of Mumbai-based agency Taproot Dentsu, is unpacked in this PrintPower case study.
Solve, is the name of the agency in Minneapolis where Sean Smith is executive creative director and partner. Thinking of a print creative as a visual solution is an interesting take. […]
“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the […]
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. Forbes Brasil Magazine. Female versions of the most iconic billionaires […]
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat – Make time to stop and take a break LATAM Airlines Entertainment Dr Florence Njoki – Sports Injuries
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.
With no official selection of the best ad from guest judge Susan Credle global chief creative officer at FCB, this weeks’ six still exhibit the inherent strengths of print: One being prints capacity to […]
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]
The PRC is a joint industry body whose primary objective is to promote the best attributes of print. This week, I included a bonus ad: The best outdoor ad for the National […]
Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
These ads show that when a compelling argument is brought alive by a creative in print, “simple ideas make a difference”. GPS Lifetime Magazine REPRO Foundation Apple Kokopelli Hostels Sometimes […]
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week’s selection of the winning and runner up best ads in the print category. […]