Power of Print: Aftenposten front-page algorithm succeeds on multiple fronts
This is an article about Aftenposten and how it turned insight into an algorithm to change the notion of an “average user”.
Digital
Best of Print Ads: Engaging, multiple opportunities to see
Associate creative director at Saatchi & Saatchi, LA, Robyn Stern, considers the creative and innovative use of media as unique strengths of print. The winning ad and second runner up […]
Power of Print: The PAMCo study’s print solutions
What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the […]
Power of Print: WSJ campaigns capture changing reader demographic
Good Things Come To Those Who Don’t Wait That is the campaign the Wall Street Journal launched in October last year. The campaign challenged the WSJ to “break from every […]
Power of Print: Australians deeply distrust social media
This is according to a Roy Morgan survey that tested which media categories Australians are more likely to trust. With the current spate of fake news, CEO Michele Levine explains […]
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from […]
Power of Print: The Ozone Project
The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches in August this year. The Ozone Project is a new […]
Power of Print: Globe and Mail campaign influences public policy
A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]
Peter Langschmidt on LSMs and the change to SEMs
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]
Power of Digital: Reuters Institute Digital News Report 2018
The Reuters Institute for the Study of Journalism at Oxford has published its seventh annual Digital News Report. More than 74,000 people in 37 markets were surveyed to create the “most […]
Best of Print Ads: Lara Page, Ellen Musk and Jenny Bezos
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. Forbes Brasil Magazine. Female versions of the most iconic billionaires […]
Power of Digital: The impact? Total editorial reach of 1 billion
Undelivered. That is the status of the speech that John F. Kennedy had prepared to present at the Trade Mart in Dallas, Texas on 22nd November, 1963. In JFK Unsilenced, […]
Power of Print: Philadelphia invites Telegraph readers to discover everyday deliciousness
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
INMA reveals Global Media Awards winners, Ads24 selected: Best in Africa
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
What the newspaper industry now needs to tell advertisers
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
The EU General Data Protection Regulation: Should South African Organisations Care?
The EU General Data Protection Regulation (GDPR) goes into effect today. Here is a White Paper published by Novation Consulting, which compares and contrasts the GDPR to the Protection of […]
Power of Print: The Telegraph and Mastercard team up for UK media first
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.
Best of Print Ads: A leaflet a life saving hack
The PRC is a joint industry body whose primary objective is to promote the best attributes of print. This week, I included a bonus ad: The best outdoor ad for the National […]
Power of Print: Australian newspaper masthead readership is up 3.2%
Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]
Power of Print: Lidl scales back digital media investment after seeing poor ROI
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
Power of Print: New INMA report lays out digital subscriptions blueprint
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, presentations and questions discussed.
Best of Print Ads: The (ir)relevance of print
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week’s selection of the winning and runner up best ads in the print category. […]
Power of Print: Print in a digital world
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
Power of Print: PrintPower Outlines the Facts
This PrintPower infographic highlights three inherent strengths of print.
Power of Print: Re-evaluating Media
This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media for brand advertisers. Here you can download the full report […]
Power of Print: It’s time to reinvent news media audience measurement
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior Vice President and Sales Director, Newspaper Media at Nielsen Scarborough […]
‘print is dead’ – then why do even the tech giants use it for their apology ads?
A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]
Stuff New Zealand Shares its Revenue Diversification Transformation
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind diversification.
How Design Thinking transformed Globe and Mail’s newsroom, audience reach
Shelley Seale’s blog explores how head of audience at The Globe and Mail, Cynthia Young’s Audience Design Thinking, re-engineered its newsroom.
Australians prefer radio for breakfast, TV after dinner
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
“A magazine is a beautiful physical object that offers respite from social media”
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
Print Power: A Programmatic Case Study Integrating Online & Offline
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]
Print Power: The Top Print Hits of the Year
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
Scandinavia Emerges as Gold Standard in Digital Subscriptions
Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017. In this blog post, INMA Executive Director/CEO, Earl J. Wilkinson provides a […]
UK Metro Editor Ted Young Points out 10.5 Million Monthly Readers are Aged 18-35
Young cautions media pundits who consider print is dying in this Newsworks article: “We are in danger of throwing out the baby with the bath water”
Proof That Magazine Media Still Deliver the Best Results for Advertisers
The proof is simple: “magazine brands help tell stories and sell products for advertisers”. This article illustrates how and why. Proof that magazine media still deliver the best results for […]
The Establishment Survey: A Foundation for a Brave New World
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey’s first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
Print Media Is Surviving in More Ways than One
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Why Print Offers Something Advertisers Covet
A PrintPower article by Director Scott Manson of OgilvyOne on the unique qualities of print.