Power of Print: Aftenposten front-page algorithm succeeds on multiple fronts
This is an article about Aftenposten and how it turned insight into an algorithm to change the notion of an “average user”.
Digital Media Supply Chain
Power of Digital: More Americans increasingly prefer mobile devices for news
In 2013, 21% of U.S. adults accessed news from a mobile device. A recent Pew Center Research survey, however, shows that six-in-ten, or 58%, “often get news on a mobile […]
Power of Digital: The NYT’s in-house ad-buying team
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia Moses discusses this move and its impact in this article.
Power of Print: Sweden’s MittMedia builds its own robot journalist
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. This is according to MittMedia data and the reason for […]
Unilever threatens to pull adspend from platforms that ‘breed division’
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]