Power of Print: The trend of time spent
In July of 2017, data scientists, content strategists, product specialists, developers and sales teams at Reuters started developing an app that would enable its readers to engage with relevant, customised […]
Digital Age
Power of Print: print advertising on the rise since 2010
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes: The Daily Mirror delivered a 2.8% print ad […]
The power of print over digital media
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it […]
Power of Print: Newsrooms make readers, not money
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI’s former senior editor Levi Pulinnen, he asks editors to […]
Power of Digital: Don’t break up Facebook
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
Power of Digital: The NYT’s in-house ad-buying team
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia Moses discusses this move and its impact in this article.
Power of Print: Sweden’s MittMedia builds its own robot journalist
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. This is according to MittMedia data and the reason for […]
Power of Print: 22 things you need… not to die
A favourite print campaign for Santosh Padhi, chief creative officer and co-founder of Mumbai-based agency Taproot Dentsu, is unpacked in this PrintPower case study.
Power of Digital: Over 40% of Latin American women break digital ceiling
An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native media companies. In fact, this Inflection Point Study, points out that over […]