In 2013, 21% of U.S. adults accessed news from a mobile device. A recent Pew Center Research survey, however, shows that six-in-ten, or 58%, “often get news on a mobile […]
A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
The PRC is a joint industry body whose primary objective is to promote the best attributes of print. This week, I included a bonus ad: The best outdoor ad for the National […]
Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search The chart below ranks the media for purchasing alcohol.
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior Vice President and Sales Director, Newspaper Media at Nielsen Scarborough […]
A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey’s first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)
Movable Ink’s UK Consumer Device Preference Report was first released in 2013 and provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage […]