Best of Print Ads: A winning message
What has been consistent in recent months of the Best ads of the week awards, is that guest judges look ...
Power of Print: The trend of time spent
In July of 2017, data scientists, content strategists, product specialists, developers and sales teams at Reuters started developing an app ...
Best of Print Ads: Engaging, multiple opportunities to see
Associate creative director at Saatchi & Saatchi, LA, Robyn Stern, considers the creative and innovative use of media as unique ...
Power of Print: Newsrooms make readers, not money
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle ...
Power of Digital: Don’t break up Facebook
It is a fact that Facebook is a "social-media colusses" as this Bloomberg opinion piece highlights. However, the Editorial Board ...
Best of Print Ads: England’s uncomfortable truth
"The World Cup domestic violence ad is my winner" writes guest judge Christie Cooper. Engagement and quality of attention are ...
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and ...
Power of Print: An endless list for Heinz salad cream
Discover the effectiveness of newsbrands: That is the tagline for Newsworks. This Heinz print ad, is "a great reactive ad" that ...
Best of Print Ads: The week’s best visual solutions
Solve, is the name of the agency in Minneapolis where Sean Smith is executive creative director and partner. Thinking of a ...
Power of Digital: The impact? Total editorial reach of 1 billion
Undelivered. That is the status of the speech that John F. Kennedy had prepared to present at the Trade Mart ...