Best of Print Ads: A winning message
What has been consistent in recent months of the Best ads of the week awards, is that guest judges look for an ad that gets message across. In the winning […]
Depth
Power of Print: The trend of time spent
In July of 2017, data scientists, content strategists, product specialists, developers and sales teams at Reuters started developing an app that would enable its readers to engage with relevant, customised […]
Best of Print Ads: Engaging, multiple opportunities to see
Associate creative director at Saatchi & Saatchi, LA, Robyn Stern, considers the creative and innovative use of media as unique strengths of print. The winning ad and second runner up […]
Power of Print: Newsrooms make readers, not money
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI’s former senior editor Levi Pulinnen, he asks editors to […]
Power of Digital: Don’t break up Facebook
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
Best of Print Ads: England’s uncomfortable truth
“The World Cup domestic violence ad is my winner” writes guest judge Christie Cooper. Engagement and quality of attention are prints’ inherent strengths, which are well executed in the winning […]
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from […]
Power of Print: An endless list for Heinz salad cream
Discover the effectiveness of newsbrands: That is the tagline for Newsworks. This Heinz print ad, is “a great reactive ad” that was published in a newsbrand title.
Best of Print Ads: The week’s best visual solutions
Solve, is the name of the agency in Minneapolis where Sean Smith is executive creative director and partner. Thinking of a print creative as a visual solution is an interesting take. […]
Power of Digital: The impact? Total editorial reach of 1 billion
Undelivered. That is the status of the speech that John F. Kennedy had prepared to present at the Trade Mart in Dallas, Texas on 22nd November, 1963. In JFK Unsilenced, […]
Power of Print: Philadelphia invites Telegraph readers to discover everyday deliciousness
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
What the newspaper industry now needs to tell advertisers
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
Unilever threatens to pull adspend from platforms that ‘breed division’
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]
Power of Print: Australian newspaper masthead readership is up 3.2%
Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]
Best of Print Ads: Simple Ideas Make a Difference
These ads show that when a compelling argument is brought alive by a creative in print, “simple ideas make a difference”. GPS Lifetime Magazine REPRO Foundation Apple Kokopelli Hostels Sometimes […]
Power of Print: New INMA report lays out digital subscriptions blueprint
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, presentations and questions discussed.
Best of Print Ads: The (ir)relevance of print
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week’s selection of the winning and runner up best ads in the print category. […]
Power of Print: Print in a digital world
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
Power of Print: PrintPower Outlines the Facts
This PrintPower infographic highlights three inherent strengths of print.
Best of Print Ads: Conceptual Difference
The winner this week is KFC and the runner up Telkomsel. http://www.bestadsontv.com/ad/93725/KFC-Hot-Spicy-1 http://www.bestadsontv.com/ad/93774/Telkomsel-Fake-News-Social http://www.bestadsontv.com/ad/93793/ACT-School-of-Actors-Clown http://www.bestadsontv.com/ad/93801/MysteryVibe-Vulva-Maze http://www.bestadsontv.com/ad/93766/Project-Literacy-Menu http://www.bestadsontv.com/ad/93688/APAV-PORTUGUESE-ASSOCIATION-FOR-VICTIM-SUPPORT-Excuses-Doors
Audience Design Thinking
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
Best of Print Ads: Always make the point
Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, because they simply make the point. http://www.bestadsontv.com/ad/93538/The-Wild-Detectives-Bookstore-Bathroom http://www.bestadsontv.com/ad/93447/Volkswagen-One-Accident-Is-Enough-Island http://www.bestadsontv.com/ad/93534/Pelikan-Dolar http://www.bestadsontv.com/ad/93523/PAVE-Play […]
How Design Thinking transformed Globe and Mail’s newsroom, audience reach
Shelley Seale’s blog explores how head of audience at The Globe and Mail, Cynthia Young’s Audience Design Thinking, re-engineered its newsroom.
Insight from RAMetrics: Does ad size impact attention and recall?
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.
Best of Print Ads: Money that grows on trees
The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]
Best of Print Ads: The best six
This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]
Best of Print Ads: What do health and ice cream have in common?
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
The best print is innovative print
The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]
Best of Print Ads: Advertising that follows SEMs 1-3
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly higher income earners, these ads show that advertising can reach […]
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
PAMS 2017 LAUNCH PRESENTATION
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
“A magazine is a beautiful physical object that offers respite from social media”
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
Print Power: A Programmatic Case Study Integrating Online & Offline
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]
Action: GfK Marketing Mix Evaluator Synergy Presentation
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign yielded better ROI. GfK PRC Marketing Mix Evaluator Synergy Presentation […]
READ: Publisher Research Council Research Presentation
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017