This effective example of a print advertising campaign is for McDonald’s with the Metro. Stay cool, calm and collect it
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it […]
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those elements of our world that, to a large extent, remain […]
A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]
A favourite print campaign for Santosh Padhi, chief creative officer and co-founder of Mumbai-based agency Taproot Dentsu, is unpacked in this PrintPower case study.