This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search The chart below ranks the media for purchasing alcohol.
Guest judge, Javier Campopiano, believes that the best print ads make you want to linger long enough to “get the idea”. He selected the Shutterstock ad as this week’s winner. […]
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
Jeremy Maggs, of Tiso Blackstar’s The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the South African magazine market remains durable as readers report magazine […]
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)
Today’s customers are more demanding than ever. They want the right information, at the right time, on any device of their choosing. Due to this high level of customer empowerment, marketers’ jobs are becoming increasingly difficult. For marketers to succeed in this environment, online experiences need to be personalized, relevant, and engaging to capture customers’ fragmented attention.
Movable Ink’s UK Consumer Device Preference Report was first released in 2013 and provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage […]