The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive […]
This effective example of a print advertising campaign is for McDonald’s with the Metro. Stay cool, calm and collect it
“Newspapers have broad reach and gravitas”. Four brands have utilised this quality by speaking “directly to customers (and influencers) in a topical and engaged environment.” KFC, Texco, Oxfam and Facebook […]
The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches in August this year. The Ozone Project is a new […]
The Reuters Institute for the Study of Journalism at Oxford has published its seventh annual Digital News Report. More than 74,000 people in 37 markets were surveyed to create the “most […]
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
NEWS RELEASE […]
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat – Make time to stop and take a break LATAM Airlines Entertainment Dr Florence Njoki – Sports Injuries
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
Rothco creates a world first, for press advertising, for Ireland’s largest telecom, eir. For the black spots campaign, click eir – black spots
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.
With no official selection of the best ad from guest judge Susan Credle global chief creative officer at FCB, this weeks’ six still exhibit the inherent strengths of print: One being prints capacity to […]
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
Print delivers a message with a confidence that underlines the commitment behind it The above is quoted from a Coca-Cola case study by PrintPower. Read about the power of print […]
This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]
The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly higher income earners, these ads show that advertising can reach […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
Print advertising can creatively utilise brand recognition, as evident in this week’s best print ads. http://www.bestadsontv.com/ad/92184/NZ-Fire-Service-Senseless-Old-Lady http://www.bestadsontv.com/ad/92193/Global-Air-Zanzibar http://www.bestadsontv.com/ad/92132/Globe-Postpaid-Quiz-Night-BB8 http://www.bestadsontv.com/ad/92079/Coca-Cola-The-Wonder-of-Us http://www.bestadsontv.com/ad/92094/Mitsubishi-Mountain http://www.bestadsontv.com/ad/92096/Anmum-Supporting-U23TeamVietNam-moms
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
Young cautions media pundits who consider print is dying in this Newsworks article: “We are in danger of throwing out the baby with the bath water”
Newsworks’ latest advertising campaign “seeks to highlight the value of newspaper brands today”. Discover more from Newsworks’ ad campaign: “It’s time to get real” in this article, Newsworks Ad Campaign: It’s Time […]
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately its readers. The two titles are under News UK & […]
Global Chief Creative Director at Leo Burnett, Mark Tutssell, awarded TBWA/Thailand Runner-Up in the Best Ad of the Week print category for TBWA’s McDonald’s print campaign: McDonald’s Loving Bangkok Nights. The […]
A PrintPower article by Director Scott Manson of OgilvyOne on the unique qualities of print.