Best of Print Ads: Six Winners
With no official selection of the best ad from guest judge Susan Credle global chief creative officer at FCB, this weeks’ six still exhibit the inherent strengths of print: One being prints capacity to […]
BrandMapp
Best of Print Ads: The best six
This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]
Best of Print Ads: What do health and ice cream have in common?
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
Best of Print Ads: Advertising that follows SEMs 1-3
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly higher income earners, these ads show that advertising can reach […]
“A magazine is a beautiful physical object that offers respite from social media”
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
Print Power: The Top Print Hits of the Year
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
Proof That Magazine Media Still Deliver the Best Results for Advertisers
The proof is simple: “magazine brands help tell stories and sell products for advertisers”. This article illustrates how and why. Proof that magazine media still deliver the best results for […]
Despite Circulation Pressures Readers Remain Loyal to Print
Jeremy Maggs, of Tiso Blackstar’s The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the South African magazine market remains durable as readers report magazine […]
Magazines Drive Purchase Decisions
TouchPoints Factoid – Magazine Use
Depth: The BrandMapp 2017 Print Media Report
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on stuart@whyfive.co.za. The BrandMapp 2017 Print Media Report
READ: Publisher Research Council Research Presentation
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017