Best of Print Ads: So the print story goes…
Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are ...
Best of Print Ads: England’s uncomfortable truth
"The World Cup domestic violence ad is my winner" writes guest judge Christie Cooper. Engagement and quality of attention are ...
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and ...
The power of the written word
"Which works best - text or images?" This self-titled Newsworks article compares the data between ads that are text only, ...
Peter Langschmidt on LSMs and the change to SEMs
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC's Research Consultant Peter Langschmidt, discusses "LSMs ...
INMA reveals Global Media Awards winners, Ads24 selected: Best in Africa
"Ads24 presents Food for Thought" campaign, is selected as one of the best from six world regions at the INMA's 88th-Annual ...
Best of Print Ads: #NotOutOfTheWater
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat - Make time to stop and take a ...
What the newspaper industry now needs to tell advertisers
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print ...
Power of Print: The Telegraph and Mastercard team up for UK media first
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through ...
Best of Print Ads: Six Winners
With no official selection of the best ad from guest judge Susan Credle global chief creative officer at FCB, this weeks' six still exhibit ...