Attention

Reading is alive and well.

Feb 11, 2020Feb 11, 2020 Web Admin

Global Research conducted by Nielsen for the Publisher Research Council (PRC) for its PAMS Brands People Products & Platforms (PPP) Fusion 2019 survey has revealed that during the day, when […]

Read To Remember Attention, audience measurement, Creative, daypart, device, Josephine Buys, peter langschmidt, publishers, Reader Audience Measurement, Reading, Recall, Research, second screening, smartphones

The value of published media, an ironic lesson from Netflix

May 21, 2019 Web Admin

Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to […]

Press Release Attention, magazines, Netflix, NEWSPAPERS, PwC, Read More, Read To Remember, SEM

READ: Publisher Research Council Research Presentation

Apr 24, 2017Aug 13, 2019 Web Admin

The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017

Primary Research, Read To Remember Advertising, Attention, Brand Recall, BrandMapp, Depth, Digital, Engagement, Establishment Survey, GfK, Higher ROI, Influentials, Kantar TNS, LSM, Marketing Mix, Media Trends, Media View, Metropolitan, On the Go, Opportunities to See, Print Media Trends, Radio, Read To Remember, Rural, SEM, Social Media, Synergy, Television, Urban Leave a comment

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