Fusion
The PRC (Publisher Research Council) and Nielsen have launched the first ever fused dataset in South Africa fusing PAMS (Publisher Audience Measure Survey) and CPS (Consumer Panel) respectively
The READ research presentation, presented to the industry in April 2017, brings together multiple research studies from Kantar TNS, Gfk and Nielsen and BrandMapp. Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation.
Press Release
PRC and Nielsen launch first fused survey in South Africa
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive […]
Research Fusion soon to be a reality in South Africa
The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held […]