The READ research presentation, presented to the industry in April 2017, brings together multiple research studies from Kantar TNS, Gfk and Nielsen and BrandMapp. Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation.
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest […]
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign yielded better ROI. GfK PRC Marketing Mix Evaluator Synergy Presentation […]