News

Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.

Print advertising in the top 10 of consumer touchpoints

In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS...
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Reading delivers the proven best advertising ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years....
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Best of Print Ads: The nocturnal safari of Piscilago colsubsidio

Best of Print Ads: The nocturnal safari of Piscilago colsubsidio

The Burger King print campaign is the winner for its clarity and simplicity. Trustpower's Enter Safe creative is the runner-up...
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PRC and Nielsen launch first fused survey in South Africa

The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch...
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Power of Print: It’s too hot

Power of Print: It’s too hot

This effective example of a print advertising campaign is for McDonald's with the Metro. Stay cool, calm and collect it
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Power of Print: Aftenposten front-page algorithm succeeds on multiple fronts

This is an article about Aftenposten and how it turned insight into an algorithm to change the notion of an...
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Best of Print Ads: Only print gives multiple-opportunities-to-see

The winning best ad highlights why print is a cost effective medium. The picture is intriguing and the copy similarly...
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Power of Print: Impressions of reach and frequency

About 15 months ago, the FT began creating an audience mapping tool for digital that would, calculate audiences across platforms...
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Best of Print Ads: A winning message

What has been consistent in recent months of the Best ads of the week awards, is that guest judges look...
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