Touchpoints

The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.

The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.

The newly refreshed PRC is proud to showcase the power of the PAMS BRANDS, People, Products and Platforms data and...
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Instilling the joy of reading in SA’s children is a prime imperative

Instilling the joy of reading in SA’s children is a prime imperative

Instilling the joy of reading in SA’s children is a prime imperative The statistics are deeply concerning. Eight out of...
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#BestPrintAds: Marmite, Elanco, sécurité routière, IKEA, Entel and Rape Crisis

#BestPrintAds: Marmite, Elanco, sécurité routière, IKEA, Entel and Rape Crisis

This week's guest judges are Matthew Pullen and Jon Murray, associate creative directors at RPA, Los Angeles. Winner: Marmite. People have...
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The power of the written word

By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 May 2019. My career has been...
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The value of published media, an ironic lesson from Netflix

Over the past few years much has been said about the demise of print and the perception that the traditional...
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Josephine Buys appointed CEO of PRC

The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has...
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New media research structures and surveys tentatively embraced by industry

Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for...
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Print advertising in the top 10 of consumer touchpoints

In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS...
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Reading delivers the proven best advertising ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years....
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