News

Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.

#BestPrintAds: Marmite, Elanco, sécurité routière, IKEA, Entel and Rape Crisis

#BestPrintAds: Marmite, Elanco, sécurité routière, IKEA, Entel and Rape Crisis

This week's guest judges are Matthew Pullen and Jon Murray, associate creative directors at RPA, Los Angeles. Winner: Marmite. People have...
Read More

The power of the written word

By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 May 2019. My career has been...
Read More

The value of published media, an ironic lesson from Netflix

Over the past few years much has been said about the demise of print and the perception that the traditional...
Read More

Josephine Buys appointed CEO of PRC

The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has...
Read More

New media research structures and surveys tentatively embraced by industry

Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for...
Read More

Print advertising in the top 10 of consumer touchpoints

In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS...
Read More

Reading delivers the proven best advertising ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years....
Read More
Best of Print Ads: The nocturnal safari of Piscilago colsubsidio

Best of Print Ads: The nocturnal safari of Piscilago colsubsidio

The Burger King print campaign is the winner for its clarity and simplicity. Trustpower's Enter Safe creative is the runner-up...
Read More

PRC and Nielsen launch first fused survey in South Africa

The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch...
Read More