News

Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.

PRC launches iPort to give more users easy access to data.

PRC launches iPort to give more users easy access to data.

The Publisher Research Council of South Africa and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort...
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PRC planning to move away from face-to-face interviews in line with global trends and technological innovations

PRC planning to move away from face-to-face interviews in line with global trends and technological innovations

Fieldwork for the most recent Publisher Audience Measurement Survey (PAMS) began in August 2019 and ended in early December, before...
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True reflection of South Africa’s top income earners in PAMS2019

True reflection of South Africa’s top income earners in PAMS2019

Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in...
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PAMS 2019: Inserts are integral to shopping

PAMS 2019: Inserts are integral to shopping

  (June 2020) As South Africa eases lockdown levels and supply chains restart, the value of printed advertising inserts to...
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THE DOC AND THE GURU EP20: An Interview with Josephine Buys

THE DOC AND THE GURU EP20: An Interview with Josephine Buys

The Publisher Research Council (PRC) were founded and are funded by the major publishers in South Africa to conduct audience...
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Back us don’t block us

Back us don’t block us

Advertisers will benefit from continued use of trusted media By Josephine Buys Media has a key role to play in...
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SA publishing industry reels from news of AMP’s closure

SA publishing industry reels from news of AMP’s closure

Associated Media Publishing was one of the country’s best magazine media publishers By Josephine Buys It is with a heavy...
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PAMS2019 – NOW AVAILABLE ON ALL SOFTWARE BUREAUX

PAMS2019 – NOW AVAILABLE ON ALL SOFTWARE BUREAUX

The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has...
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Socio Economic Measure

Socio Economic Measure

PRC opens up access to the SEM to allow planners ‘under the hood’ The Publisher Research Council (PRC) and Broadcast...
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