Food & Grocery Retailers need to focus on consumers who can afford to purchase the brands they stock.
Collaboration between the PRC and the BRC boost TAMS TV household universe
Have we forgotten how to check if it’s fake news or fact?
Tracking Adspend and Audiences since lockdown
PRC Contribution: Condé Nast Covid-19 Panel August 2020
PRC launches iPort to give more users easy access to data.
PRC planning to move away from face-to-face interviews in line with global trends and technological innovations
True reflection of South Africa’s top income earners in PAMS2019
PAMS 2019: Inserts are integral to shopping
By Josephine Buys
/ Oct 13, 2020
In line with our mission of providing the industry with insights to promote better media planning and increased advertising returns,...
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By Josephine Buys
/ Oct 1, 2020
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the PRC's...
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By Josephine Buys
/ Sep 3, 2020
By Eve Pennington - independent media strategist. One of the things that turned me off listening to the news over...
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By Web Admin
/ Aug 19, 2020
Since 2016 the PRC has been at the forefront of media research with innovations such as readership flooding, fusion, multi-method...
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By Web Admin
/ Aug 17, 2020
Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts to a Condé Nast South Africa panel discussion regarding media...
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By Josephine Buys
/ Aug 3, 2020
The Publisher Research Council of South Africa and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort...
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By Josephine Buys
/ Jul 21, 2020
Fieldwork for the most recent Publisher Audience Measurement Survey (PAMS) began in August 2019 and ended in early December, before...
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By Josephine Buys
/ Jul 1, 2020
Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in...
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By Josephine Buys
/ Jun 17, 2020
(June 2020) As South Africa eases lockdown levels and supply chains restart, the value of printed advertising inserts to...
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