Latest news
THE DOC AND THE GURU EP20: An Interview with Josephine Buys
The Publisher Research Council (PRC) were founded and are funded by the major publishers in South Africa to conduct audience measurement research. Heading up the PRC is Josephine Buys, a […]
Back us don’t block us
Advertisers will benefit from continued use of trusted media By Josephine Buys Media has a key role to play in shaping how we think and act during these uncertain times. […]
SA publishing industry reels from news of AMP’s closure
Associated Media Publishing was one of the country’s best magazine media publishers By Josephine Buys It is with a heavy heart that I share these difficult words: Associated Media Publishing […]
PAMS2019 – NOW AVAILABLE ON ALL SOFTWARE BUREAUX
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. As close to 200 media professionals […]
Socio Economic Measure
PRC opens up access to the SEM to allow planners ‘under the hood’ The Publisher Research Council (PRC) and Broadcast Research Council (BRC) have opened up access to its Socio […]
Reading is alive and well.
Global Research conducted by Nielsen for the Publisher Research Council (PRC) for its PAMS Brands People Products & Platforms (PPP) Fusion 2019 survey has revealed that during the day, when […]
Readers at the heart of business strategy and four other publishing trends for 2020
One thing is absolutely clear: Readership research is in a period of disruption and will continue its road to transformation in 2020 with the role of measurement councils evolving. The […]
PRC, BRC and Kantar TNS have mutually agreed to cease production of the Establishment Survey from the end of December 2019
The Publisher Research Council (PRC), the Broadcast Research Council (BRC) and TNS announce that after 3 years of providing high quality Establishment Survey insights to the media industry, they have […]
The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.
The newly refreshed PRC is proud to showcase the power of the PAMS BRANDS, People, Products and Platforms data and provide insights on consumer media habits and preferences, media usage […]