Touchpoints

Food & Grocery Retailers need to focus on consumers who can afford to purchase the brands they stock.

Food & Grocery Retailers need to focus on consumers who can afford to purchase the brands they stock.

In line with our mission of providing the industry with insights to promote better media planning and increased advertising returns,...
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Collaboration between the PRC and the BRC boost TAMS TV household universe

Collaboration between the PRC and the BRC boost TAMS TV household universe

An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the PRC's...
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Have we forgotten how to check if it’s fake news or fact?

Have we forgotten how to check if it’s fake news or fact?

By Eve Pennington - independent media strategist. One of the things that turned me off listening to the news over...
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Tracking Adspend and Audiences since lockdown

Tracking Adspend and Audiences since lockdown

Since 2016 the PRC has been at the forefront of media research with innovations such as readership flooding, fusion, multi-method...
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PRC Contribution: Condé Nast Covid-19 Panel August 2020

PRC Contribution: Condé Nast Covid-19 Panel August 2020

Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts to a Condé Nast South Africa panel discussion regarding media...
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PRC launches iPort to give more users easy access to data.

PRC launches iPort to give more users easy access to data.

The Publisher Research Council of South Africa and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort...
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PRC planning to move away from face-to-face interviews in line with global trends and technological innovations

PRC planning to move away from face-to-face interviews in line with global trends and technological innovations

Fieldwork for the most recent Publisher Audience Measurement Survey (PAMS) began in August 2019 and ended in early December, before...
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True reflection of South Africa’s top income earners in PAMS2019

True reflection of South Africa’s top income earners in PAMS2019

Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in...
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PAMS 2019: Inserts are integral to shopping

PAMS 2019: Inserts are integral to shopping

  (June 2020) As South Africa eases lockdown levels and supply chains restart, the value of printed advertising inserts to...
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