Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.

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Socio Economic Measure

PRC opens up access to the SEM to allow planners ‘under the hood’ The Publisher Research Council (PRC) and Broadcast Research Council (BRC) have opened up access to its Socio […]

Reading is alive and well.

Global Research conducted by Nielsen for the Publisher Research Council (PRC) for its PAMS Brands People Products & Platforms (PPP) Fusion 2019 survey has revealed that during the day, when […]

Readers at the heart of business strategy and four other publishing trends for 2020

One thing is absolutely clear: Readership research is in a period of disruption and will continue its road to transformation in 2020 with the role of measurement councils evolving. The […]

PRC, BRC and Kantar TNS have mutually agreed to cease production of the Establishment Survey from the end of December 2019

The Publisher Research Council (PRC), the Broadcast Research Council (BRC) and TNS announce that after 3 years of providing high quality Establishment Survey insights to the media industry, they have […]

PAMS Brands Fusion – People, Products and Platforms

The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.

The newly refreshed PRC is proud to showcase the power of the PAMS BRANDS, People, Products and Platforms data and provide insights on consumer media habits and preferences, media usage […]

Instilling the joy of reading in SA’s children is a prime imperative

Instilling the joy of reading in SA’s children is a prime imperative The statistics are deeply concerning. Eight out of 10 Grade 4 pupils cannot read at an appropriate level; […]

#BestPrintAds: Marmite, Elanco, sécurité routière, IKEA, Entel and Rape Crisis

This week’s guest judges are Matthew Pullen and Jon Murray, associate creative directors at RPA, Los Angeles. Winner: Marmite. People have strong feelings about Brexit. Just like people have strong feelings […]

The power of the written word

By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 May 2019. My career has been built on the fact that people love to read, whether […]

The value of published media, an ironic lesson from Netflix

Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to […]

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