News

Not all news is trusted news.

By Josephine Buys / Feb 5, 2021

This time last year, I predicted that “at the dawn of this new decade it is clear that traditional print...

By Josephine Buys / Nov 27, 2020

The new 4 WAY FUSION, the product of collaboration between the PRC, BRC and Nielsen, launched to the industry last...

By Josephine Buys / Oct 13, 2020

In line with our mission of providing the industry with insights to promote better media planning and increased advertising returns,...

By Josephine Buys / Oct 1, 2020

An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the PRC's...

By Josephine Buys / Sep 3, 2020

By Eve Pennington - independent media strategist. One of the things that turned me off listening to the news over...

By Web Admin / Aug 19, 2020

Since 2016 the PRC has been at the forefront of media research with innovations such as readership flooding, fusion, multi-method...

By Web Admin / Aug 17, 2020

Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts to a Condé Nast South Africa panel discussion regarding media...

By Josephine Buys / Aug 3, 2020

The Publisher Research Council of South Africa and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort...

By Josephine Buys / Jul 21, 2020

Fieldwork for the most recent Publisher Audience Measurement Survey (PAMS) began in August 2019 and ended in early December, before...

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