News – Publisher Research Council

Food & Grocery Retailers need to focus on consumers who can afford to purchase the brands they stock.

By Josephine Buys / Oct 13, 2020

In line with our mission of providing the industry with insights to promote better media planning and increased advertising returns,...

By Josephine Buys / Oct 1, 2020

An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the PRC's...

By Josephine Buys / Sep 3, 2020

By Eve Pennington - independent media strategist. One of the things that turned me off listening to the news over...

By Web Admin / Aug 19, 2020

Since 2016 the PRC has been at the forefront of media research with innovations such as readership flooding, fusion, multi-method...

By Web Admin / Aug 17, 2020

Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts to a Condé Nast South Africa panel discussion regarding media...

By Josephine Buys / Aug 3, 2020

The Publisher Research Council of South Africa and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort...

By Josephine Buys / Jul 21, 2020

Fieldwork for the most recent Publisher Audience Measurement Survey (PAMS) began in August 2019 and ended in early December, before...

By Josephine Buys / Jul 1, 2020

Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in...

By Josephine Buys / Jun 17, 2020

(June 2020) As South Africa eases lockdown levels and supply chains restart, the value of printed advertising inserts to...

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