Fusion is the future of all media research
Due to the proliferation of media and the challenge of traditional single-source research relying on respondents’ fallible recall vs. usage, medium-specific measurement tools such as cookies for digital measurement or people meters for television, fusion data science methodologies are undoubtedly the future for audience measurement data that works.
PRC remains at the very forefront of fusing multiple media and FMCG purchase studies to provide advertisers and media planners research data depth that they have never had before.
The new four-way Fusion data science set that includes PAMS, TAMS, CPS and DCS data is thus the new de facto media and brand planning tool in South Africa.
Fusion is brought to you by PRC and BRC, leaders in relevant and insightful research to enable better media planning and increase your advertising ROI as a result.