Print advertising in the top 10 of consumer touchpoints

In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, […]

Power of Print: Curating a beautifully designed read

Luxury brands have a long held romance with printed paper and in this article PrintPower, Peter Howarth, argues for the consistency of traditional media even in an increasingly complex media […]

Power of Print: The PAMCo study’s print solutions

What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the […]

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