Research Studies

PRC PAMS 2019 is now available


PAMS is the reading currency designed to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising and space.

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This PRC and Nielsen CPS fused and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour.

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In 2018, we pioneered media research fusion in South Africa.
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Our mission

The Publisher Research Council is a trusted collective that champions the written word by funding several large scale, expert studies a year to give marketers and media buyers facts at their fingertips as powerful rationale for supporting newspapers, magazines and online publishers with adspend. These highly accurate, multi million rand research studies, including the PAMS (Publisher Audience Measurement Survey), prove that readers of the written word have better brand recall and the highest {disposable} income and demonstrate that publishing platforms are trustworthy, brand safe environments for advertisers.

Our Reach

The Publisher Research Council represents the leading South African publishers of newspapers, magazines and online platforms.
With PRC:

Latest News

Have we forgotten how to check if it’s fake news or fact?

Have we forgotten how to check if it’s fake news or fact?

By Eve Pennington - independent media strategist. One of the things that turned me off listening to the news over...
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Tracking Adspend and Audiences since lockdown

Tracking Adspend and Audiences since lockdown

Since 2016 the PRC has been at the forefront of media research with innovations such as readership flooding, fusion, multi-method...
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PRC Contribution: Condé Nast Covid-19 Panel August 2020

PRC Contribution: Condé Nast Covid-19 Panel August 2020

Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts to a Condé Nast South Africa panel discussion regarding media...
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Our numbers

Page Views
Unique Browsers
Average Visit Duration
Frequency - Page Views per Unique Browser
Mobile Rate Percentage
Percentage Change - Page Views
Percentage Change - Unique Browsers

Our Team

Josephine Buys


Media and marketing pioneer Josephine Buys’ diverse career has placed her at the forefront of embracing media in a variety of industries and platforms, from publishing and entertainment, to agencies and the public sector. Her experience spans sales, marketing, brand development and e-commerce…


Peter Langschmidt

Research Consultant

Peter has spent over 35 years in Research, Advertising, Media and Marketing. A previous strategic planning and media director of SA’s largest agency group, Peter now consults to blue chip companies and specialises in working with media owners, including Naspers, Kagiso, Caxton and Facebook.