Power of Print: Brands turn to newspapers in times of crisis

“Newspapers have broad reach and gravitas”. Four brands have utilised this quality by speaking “directly to customers (and influencers) in a topical and engaged environment.”

KFC, Texco, Oxfam and Facebook each resolved their crises by taking responsibility and apologising to its customers.

In Crisis breeds creativity, Liz Jaques discusses the advertising campaigns.

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