The Book of Evidence Proves the Power of Print

In 2016, Ireland’s Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results “proved without doubt the strong return on Investment that print media offers to brands.”

“We’d like to present you with some interesting evidence” asserts Independent News & Media: The evidence is contained in their Book of Evidence. At the recent International News Media Association (INMA) awards in New York recently, the Book of Evidence came second for Best Use of Consumer Research.

 

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