Consumer Device Preference Report | 2015

Movable Ink’s UK Consumer Device Preference Report was first released in 2013 and provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage with email while using their preferred devices.

The Q1 2015 edition is the fifth UK device report and shows that mobile devices have become a dominating force in email marketing, accounting for the majority of email opens in the UK.




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